Web Design Agency UK

technologynews.uk

Casestudies - web Design Agency

The Client

Technology News UK is a free information outlet in the ever-changing scope of technology industry news. It is a manifestation of agility and innovation in a period of time when disruption has become an integral aspect of tech business dynamics. This website is an outcome of the necessity to stay ahead of legacy brands and the future. Technology News UK is a great example of adapting to the transformation. Due to relevant news stories, follow-up long reads and short briefs, users are able to view the news very freely and easily. Furthermore, bold headlines and space on the page shall greatly amplify the reading experience, making Technology News UK the top spot for receiving technology information in the fast-moving technology era.

Challenges

UK official technology news website suffering disruptions at various points along the tech journal path adopted a transformation journey to safeguard its future. Although the website’s backend was fully maintained, the front end suffered from visual appeal and usability problems, leading to a reduction in the number of visitors. Problems included the flow of content, colour contrasts, broken links and unclear information hierarchy for mobile views. To deal with the problems and drive the engagement of the end users, the web design company, Web Design Agency UK, was hired to redesign the UI/UX and improve the web experience.

We were called in to give the site a complete overhaul with a focus on resolving UI issues as well as optimising user interaction. The objective was achieved by making use of elements such as streamlining, visual appeal, and clear pathways for navigation. This makes the site appealing to the users, and thus, they get engaged and want to subscribe.
Technology News UK - web Design Agency
Casestudies - web Design Agency

Our Strategy

We assembled a skilled team of front-end developers to enhance crucial user journey elements such as login buttons, pricing, pop-ups, and social shares. Using the WordPress framework, we efficiently developed the platform, benefiting from code reuse across the website. Our wordpress development facilitated seamless integration, allowing us to incorporate features like sliders and pop-up windows with ease. Clear communication was a priority for the client. So, we frequently held sync-up meetings with the client through Slack to exchange ideas freely. Throughout the engagement’s 5-month period, the client got us to custom code various UI elements, which our agile developers successfully implemented directly to the staging server maintained by the client.

Results

The client of Technology News UK reported positive feedback and some modifications that were valid, such as more straightforward information architecture and repairing broken links and content flow problems. The visual refresh turned out to be the most important catalyst for the client’s growth, which resulted in an expanded audience reach. One of the key UX improvements that were implemented was organising content in an orderly fashion, making sure that it was responsive across all devices and browsers, and improving the legibility of the interface through card-based UI presentation.

Some of the features, like JS-powered search bars, custom pop-ups, dynamic sliders, and careful placement of the typography, contributed to the experience and made the website easier to use. The website was made more appealing by the use of solid colours for primary buttons, decorative elements and clean and bug-free code.
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WordPress

Our team comprises experts in WordPress, a widely used content management system that runs on over 20% of the internet. These professionals specialize in developing, designing, and providing support for the WordPress platform.
Learn more about WordPress

Shopify

Shopify stands out as a highly popular and user-friendly content management system (CMS) that offers extensive out-of-the-box features. This makes the creation and management of online shops remarkably straightforward. It proves to be an ideal platform for individuals seeking a seamless solution for selling products, handling shipping logistics, and processing payments.
Learn more about Shopify

WordPress

Our team comprises experts in WordPress, a widely used content management system that runs on over 20% of the internet. These professionals specialize in developing, designing, and providing support for the WordPress platform.
Learn more about WordPress