UK official technology news website suffering disruptions at various points along the tech journal path adopted a transformation journey to safeguard its future. Although the website’s backend was fully maintained, the front end suffered from visual appeal and usability problems, leading to a reduction in the number of visitors. Problems included the flow of content, colour contrasts, broken links and unclear information hierarchy for mobile views. To deal with the problems and drive the engagement of the end users, the web design company, Web Design Agency UK, was hired to redesign the UI/UX and improve the web experience.
We were called in to give the site a complete overhaul with a focus on resolving UI issues as well as optimising user interaction. The objective was achieved by making use of elements such as streamlining, visual appeal, and clear pathways for navigation. This makes the site appealing to the users, and thus, they get engaged and want to subscribe.