gardenfurnituresales.co.uk

Online Store for Garden Furniture

Garden Furniture Sale, an online business that stands out by selling premium outdoor furniture, found itself having to deal with a highly competitive market. To cross the bridging of the gap, the company hired our web design company in the UK. The team was assigned to redesign the website and evolve the brand so as to position Garden Furniture Sale as the leader of the industry. During a two-week sprint, the team developed a mid-fidelity wireframe for the e-commerce site, concentrating on bringing some changes to the online garden furniture shopping experience. Research, problem-defining, and feature ideas were essential parts of the project.

Challenges

Online furniture shopping is riddled with numerous difficulties, such as the inability to give a product the physical interaction, high shipping and returning costs, and not being able to have the showroom feel. The purpose of our project was to provide an online garden furniture shopping experience that would mimic the in-store browsing experience yet address the previously mentioned issues to draw more traffic and conversions. A team of engaged experts would have to work together in order to bring in an awesome user experience that would include UX strategists, interface designers, copywriters, photographers and engineers. We have a dedicated e-commerce development team which we use to create the best user experience for the Garden Furniture Sale website.

The objective was to design an online garden furniture shop that provided for exploration while meaningfully contributing to the fruitfulness of customer engagement. Users must search for products, include them in the basket and go through the smooth checkout process. As far as the website is concerned, besides defining the product, we also needed this page to include features that generate the trust of the buyers, both new and returning ones.

Our Strategy

Through extensive research, including domain research, surveys, interviews, and contextual inquiries, the team identified key pain points and preferences of outdoor furniture shoppers. Strategic research was the initial step, encompassing surveys to identify the target customer base and their preferences. Subsequently, we collected customer behaviour data, including shopping patterns and cart abandonment rates. Prioritising key objectives, such as enhancing the user experience and driving conversions, guided our design process. Features such as high-quality photos, customer reviews, fabric samples, and easy returns were incorporated into the wireframe design to replicate the in-store experience and alleviate concerns.

In collaboration with the client, we developed a prototype of the redesigned website, focusing on garden furniture and design accessories. Finally, we implemented the design into a functional website using Shopify, providing a seamless online shopping experience for customers. Ultimately, the team redesigned the garden furniture and design accessories store, implementing the changes on the Shopify platform.

Results

A wireframe design with the main focus on the interface is user-friendly as it includes menu navigation and banners that show the advantages of the product compared with that of the competitors. Our design framework was based on the results from usability testing. Subtle changes such as font differentiation, section button adjustments, and layout improvements were made. Another step is to improve the experience of the user account and favourites flow and thereafter include more advanced filtering options. This project has given us much useful knowledge in UX design and collaboration and helped us be closer as a group in the field of e-commerce website development.

Due to our work, the client’s online presence was boosted tremendously, and sales as well as conversions were subsequently increased. This client has now been able to incorporate the latest marketing strategies into their engineered design, hence the continued influx of customers, while also maintaining resource utilisation efficiency.

WordPress

Our team comprises experts in WordPress, a widely used content management system that runs on over 20% of the internet. These professionals specialize in developing, designing, and providing support for the WordPress platform.

Learn more about WordPress

Shopify

Shopify stands out as a highly popular and user-friendly content management system (CMS) that offers extensive out-of-the-box features. This makes the creation and management of online shops remarkably straightforward. It proves to be an ideal platform for individuals seeking a seamless solution for selling products, handling shipping logistics, and processing payments.

Garden Furniture Sale