ConstructionAgencies.com

Recruitment Agency for Construction Industry

The consultancy services of ConstructionAgencies.com, an agency that focuses on the construction sector, provide a database of vacant jobs in the UK and link employers with the best professionals in the construction field. This assembly of experts deals with such things as posting jobs and getting references from applicants. They’re the die-hard for the future of their clients. The familiar but new and easy-to-navigate design provides jobseekers and B2B clients with exactly what they want. In this construction recruitment agency website design case study, we want to show how Construction agency clients can now easily place a job post and target candidates through the help of website design.

Challenges

Initially, the website was constructed with a very basic template and a simple editing platform. The result was that it didn’t perform well. The usability of the website was poor as the search engines couldn’t find the site, and hence, the number of visitors was low. It simply implied that all the effort they had invested in content marketing was unappreciated. The principal goal of this project was the construction of a website that would be useful for both job seekers and job providers, with dedicated pages for each group. Each page would have specific information and functions to achieve the highest possible functionality. All this had to be done by following the brand’s strict guides provided by the company.
The website didn’t do well because the template could have just been applied to any business in any industry. Not being made with the main purpose of lead generation probably explains why it wasn’t effective in turning visitors into leads.

Our Strategy

We designed and developed a beautiful and functional website for a construction jobs recruitment agency for candidates looking for a job in the construction industry and employers in need of top professionals. To meet the client’s requirements, we implemented a content management system (CMS) and custom plugins to allow Construction Agencies’ in-house team to modify the website at any time, which they’ll use to update available job offers. A core focus throughout this project was to create a website that was built to scale, We wanted the website to be able to grow with ConstructionAgencies as they expand.
The copywriting side of this project was completed by our trusted partner, who worked closely with us at every stage of the project, adjusting the content as we made changes to the design. This added value will ensure more conversions and performance in search results, both of which will benefit ConstructionAgencies in the long run.

Results

Construction Agencies is a steadily growing business, and we expect the company to grow even further by expanding its database of job offers as they’re developing more strategic partnerships with employers around the UK. To monitor the traffic flowing in and see how visitors behave on the website, we implemented Google Analytics, which will provide unique insights into what the target audience needs and create opportunities for further improvement. We completed the project remotely, working closely with the client using email, WhatsApp, and Google Meet to share the screen and get live feedback on each iteration of the design process. The website is now a hub of niche construction recruitment, and it’s not surprising that Google is rewarding them for it.

WordPress

Our team comprises experts in WordPress, a widely used content management system that runs on over 20% of the internet. These professionals specialize in developing, designing, and providing support for the WordPress platform.

Learn more about WordPress

Shopify

Shopify stands out as a highly popular and user-friendly content management system (CMS) that offers extensive out-of-the-box features. This makes the creation and management of online shops remarkably straightforward. It proves to be an ideal platform for individuals seeking a seamless solution for selling products, handling shipping logistics, and processing payments.

Construction Agencies